Kefih – India’s First Social Commerce Apparel App
01. The Challenge
The pandemic drastically altered how consumers buy their merchandise by accelerating the adoption of social media marketplaces. Calls among consumers to buy local and support small businesses grew exponentially, receiving amplified growth as social networks power the social storefronts of tomorrow.
Together, millennials and Gen-Z, who already derive much of their influences from social media, online content and celebrities, are projected to account for over half of the global population by 2030. As these cohorts age, their spending power will grow significantly, parallel to their dominance.
02. The Solution
Social commerce accelerates customer decision journeys from awareness to purchase almost instantly: When users see something they like and want to buy, it makes sense to streamline the purchasing process for that item in-app as part of the native experience.
Paid social media further acts as the perfect conduit to accelerate buying behaviour by serving exactly the right offer to exactly the right customer at exactly the right time, and is intrinsically powered by the customer data profiles that underpin these scalable recommendations to virtually any audience.
03. The Result
Kefih is a fashion focused social commerce platform for both virtual and physical stores, including Instagram shops and unique boutiques. Kefih provides its sellers an end to end platform to curate their products, increase visibility and most importantly increase revenue.
Kefih provides its customers, a fashion centric community where individuals are free to express themselves, share thoughts on latest fashion trends, and most importantly, be a one stop destination for all their fashion needs.
The Kefih community aims to create a personalized news feed tailored to its user’s fashion needs. Users can follow their favourite shops and be up to date with the latest trends in the fashion world.
